One of the reasons I took to Nauman's work so much is because of his use of text as image. On top of that, his content does speak volumes. I find it interesting that throughout the course of a day, one hundred people might come across this piece, which might yield one hundred different interpretations (the beauty of art). I read his work as addressing the incessant needs and wants that humans have throughout their lifetime. The overwhelming quality that his medium evokes lends itself to that same interpretation. The neon lights might also reflect the consumption and the effects of media and advertising.