Paul Arden is quite possibly the MAN !!! When I was in London this summer I had the opportunity to hear Graham Fink from M&C Saatchi speak. He graciously gave each and every one of us a copy of Paul Arden's It's Not How Good You Are, It's How Good You Want To Be. I never had the chance to flip through the pages until a few weeks ago, and let me tell you, I regret not having read it sooner. He lays out his experience in the creative field in such a clear and understandable manner. I like to call it my bible.....and the inspiration for my own book.
No comments:
Post a Comment